FatHopes Energy (FHE) was founded with the three key pillars of sustainability as a solid foundation to our business. The sequence of the sustainability pillars within our organization is economic, social and environmental sustainability, in the said order. We consistently develop and improve our sustainability policies and guidelines to enable us to continuously produce high environmentally compliant produce, primarily fuel. As part of our company policy we hold through to producing a high quality environmentally compliant product by an organization with high integrity and will benchmark our success by way of carbon measures.
We monitor all aspects of our operations to be inline with our strict and regimented internal carbon emissions reduction policies. Apart from our product being low in carbon emissions, our collection, filtration and production stages of our process emits insignificant amounts of carbon emissions. We also guarantee that all biodiesel produce within our facility are waste stream derived, primarily used cooking oil and/or palm oil waste streams, for instance palm fatty acids and palm acid oils.
All material utilized through out the process are predominantly reclaimed of recycled material, living us a cheaper and more environmentally compliant alternative. Our entire operation is soon to be renewable energy (solar) powered and we are targeting to meet this by third quarter of 2011. Having recently completed vigorous efforts to expand the range of bio-energy technology through R&D and collaborations, FatHopes Energy Sdn. Bhd. (FHE) is always seeking strategic partnerships in Asia and globally.
FHE was conceived and founded in 2009 by the founder, Vinesh, that was operating this entire operation long before the inception of this company. Market forces impelled FHE to greater highest to be able to serve the wider market with alternative fuel solutions the market can use today. Initially, we were approached for assistance in a socially-related issue by an international logistics company, that have operations locally. While providing voluntary sustainability consultancy, the idea blossomed into an avenue for a multiple bottom line business model, which has now become the core motto of FHE; Waste to Wealth Conversion.
"I believe in constant innovation, and hence i believe that our journey has began to provide environmentally compliant alternative fuel for the mass market. Also we are trying our level best to elevate the subsidies on fuel in Malaysia, by promoting unsubsidized alternative fuel at an affordable price - We are looking at a holistic model" - said Vinesh.
FHE is the sole distributor in Asia for a range of modularized biodiesel manufacturing equipment, and has quickly grown into one of Malaysia's leading small scale biodiesel equipment distributor while remaining focussed on cementing its position in regional markets. The technology has since reached the shores of most regional countries such as Vietnam, Korea, India and Singapore to name a few. We have also recently, tied up with a world renowned large scale biodiesel equipment manufacture to be the representative in the ASEAN region. Our technology partners for the modularized system - freedom biofuelers USA—homebiodieselkits.com and for the large scale production - eastern biodiesel technologies - biodieseltechnologiesindia.com.
With being in the Asian market for just over a year now and dealing with some of the top names of the industry like McDonalds - Golden Arches Group, MACFood Corporation and Malaysian Government Linked Company - Sime Darby, we have come to realize that the approach towards sustainable business is crucial. We constantly watch and adhere to our sustainability policies to provide an equal and level playing grounds for our business. We believe through assisting with the greater plan of carbon emissions reduction, we are able to contribute significantly toward these countries in the region.
Boasting an impressive range in processor technologies, FHE's machinery and equipment are currently capable of handling any volume from 150 liters per batch to 1000 tons per day. The unique selling point of this technology lies in the essentiality's of time, minimal hands-on time, the dry wash system, coupled with an efficient heating system.
In meeting the everyday demands of the biodiesel markets, FHE maintains its characteristic enthusiasm in the potential of leveraging new technologies for triple bottom line benefits. We are confident that only the latest developments and technologies will help define and redefine the standards we hold our products.
We aim to serve the vital purpose of enhancing the quality of life in communities and working societies by employing sustainable, low carbon emission practices. FHE believes that we cannot delay efforts to drive changes in our social, economic and environmental choices.
Our vision at FatHopes Energy is to provide today's fossil fuel-dependent societies with innovative alternative future fuels that are capable of satisfying demand in an environmentally friendly manner.
To that end, FatHopes Energy's mission is to provide the public with products and services that will enable the autonomous setting-up of independent micro biofuel processing plants powered by local waste sources.
Vinesh contributes uniquely through the eyes of a Gen Y Sustainable Technopreneur focused on multiple bottom lines for businesses and enterprise. His acute skills in creating sustainable business models perfectly complement his commitment to bottom-line profitability for businesses, society and the environment at large.
Deeply passionate in the field of sustainability, Vinesh is a vital instrument in creating strategic and synergistic alliances that are quintessential to FHE's success and growth as a formidable 'next-gen' fuel market leader.
Having been in human resource and talent development, specializing in Behavioral Change and High Performance for more than twenty years, Amita lends a 'sui generis' approach towards adapting FHE's associate motivations to the unique environmental demands and challenges of the future. The local and international markets Amita has served include oil & gas, shipping, pharmaceutical, healthcare, telecommunications, manufacturing, hospitality, academia, regulatory, broadcast, property development and beauty & wellness. This has amply prepared her to contribute to the diverse talent and performance requirements in the field of sustainability.
Amita's principal focus is the measurement and monitoring of high performance with a sharp alignment to the strategic vision and direction of FHE that is poised to be a prime player in the next-gen fuels industry. Amita's core belief is that an organization is only as strong as its people, and at FHE she helps instill the environment and culture for growth and change, that creates mutual returns for the company and its people.
With her expertise in management and governance, Jane oversees and aligns FHE's administration and financial management in accordance with the fundamental principles of FHE's pillars of sustainability in its day-to-day operations.
She ensures an enduring and balanced approach to economic activity, environmental responsibility and social progress in all of FHE's priorities. Jane Leong's keen attention to detail, is a huge boon when it comes to managing the company's repository of assets that ensures customer satisfaction and profitability to stake holders and clients.
As a senior mentor to FHE's board of directors, BK Sinha's on-going global involvement in the field of sustainability provides invaluable insight and thought leadership that steers the company's direction, operations and onward research and development efforts. BK Sinha's deep knowledge in sustainable business practices, clean technology, awareness development and a strong international network, makes him the catalyst leader shaping and preparing FHE for a highly prospective future in the industry.
He works closely on all strategic development initiatives at FHE and is founder of C2C Project Managers Sdn Bhd, a company specializing in sustainable projects and practices, perhaps a pioneer in this region. BK Sinha can quite fondly be dubbed the green-man of Malaysia, with a loyalty to the environment spanning more than three decades.